Many companies want PR for coverage, but really what they want is to be noticed or acquired:
- Bluestone Software gets acquired by HP
- Sterling Software gets acquired by Computer Associates
- Softek gets acquired by Fujitsu
- Network Instruments gets acquired by JDSU
- ShareWave gets acquired by Cirrus Logic
- And many more, with valuations directly influenced by top-tier tech and business press coverage and industry analyst recommendations.