Mary Ninow-Thomaere, Media Relations/Strategy FOCUSED
Ninow-Thomaere has 15 years of experience creating global, high-impact PR plans for private and public high-tech companies. Ninow-Thomaere spent two years developing PR programs for the telecommunications start-up company, Level One Communications, followed by 12 years at Intel Corporation after the company acquired Level One in 1999. In this role, she developed and managed strategic global communications and worked with a broad range of local, national and international media to increase awareness of Intel technologies and initiatives. She also supported executive communications and has extensive experience working with industry analysts and investor relations.
Working for a Fortune 500 company, Ninow-Thomaere worked in cross-divisional teams spanning various cultures and geographies to develop integrated communications plans to support brand awareness, new initiatives and product launches. Her latest project with Intel was evangelizing Intel Consumer Electronics (CE) technologies and an initiative with Google to bring Internet content to the TV, including acting as Intel spokeswoman.
With years of creative media planning and press relationship building, Ninow-Thomaere offers PR expertise in thought leadership, corporate communications, brand awareness, key messages, story development, speakerships, media outreach, analyst relations, media training, speech writing and social media to help companies increase market presence and grow business.
Ninow-Thomaere graduated with a Bachelor of Arts degree in Communications & Marketing from California State University, Sacramento, and most recently earned a Master of Arts degree in International Relations at the University of Kent, United Kingdom. She currently resides in both United States and Europe.
Joe Wuelfing, Copywriter/Research SOLID
Joe Wuelfing is a seasoned marketing writer and communications manager with more than 15 years of experience working for various companies, including major corporations such as Chevron, Cirrus Logic, Intel, PeopleSoft/Oracle and Polycom. As both corporate employee and contractor, Wuelfing has helped define and implement marketing strategies, manage corporate communication programs and develop a variety of marketing, public relations and sales material.
Wuelfing specializes in writing and editing the gamut of marketing communications, including advertisements, articles, brochures, case studies, corporate reports, datasheets, direct mail, news releases, newsletters, presentations, proposals, technical documents, Web sites, and white papers. With a tight writing style, a keen editor’s eye, and a knack for turning complex material into readable prose, Wuelfing is a valuable resource for companies (from Fortune 100 to small business) seeking to enhance their communications and improve business results—whether it’s increased company and brand awareness or higher sales and revenue.
Throughout his career, Wuelfing has helped write and produce numerous print and online communications that have garnered local and national awards from notable industry groups such as the American Business Awards (ABA), International Association of Business Communicators (IABC), Public Relations Society of America (PRSA), Ragan Communications and Sacramento Public Relations Association (SPRA).
Wuelfing earned a Bachelor of Arts degree in Communications with an emphasis in Journalism from College of Notre Dame. He also is co-founder/director of The Markie Foundation, a non-profit organization dedicated to children’s hospice.
Bethanee Martin, Media & Analyst Relations/PR campaigns SKILLED
Bethanee Martin has more than 15 years of experience providing strategic public relations counsel and program implementation focusing on the semiconductor, financial, Internet, healthcare and non-profit sectors. Her client roster has included Cirrus Logic, Cerus Corporation, Dorado Software, iMcKesson, Intel Corporation, Morgan Stanley Dean Witter’s Global Technology Group, Phaethon Communications, Roche Pharmaceuticals and Sugen. Martin also has a background in corporate positioning, communications material development and analyst relations activities for financial and pre-IPO technology clients, including Confer Software, Healtheon (acquired by WebMD), InsWeb and OfficeFusion.com.
Martin recognizes that public relations is a process—and strives to provide her clients with integrated, budget-conscious public relations program development and thoughtful program implementation that involves corporate message development, product launch planning from press release development to the media tour, and program evaluation. She also places emphasis on pitching and securing product and industry awards, speaker placement at key industry events, maximizing online and social media presence, and developing and maintaining relationships with key industry and financial analysts.
While a senior account executive at Edelman Worldwide, Martin demonstrated success in proactive and reactive media relations campaigns, resulting in media coverage with CNBC’s Power Lunch and Squawk Box, CNN, USA Today, The Washington Post, The Los Angeles Times, Business Week and The San Francisco Chronicle. Martin’s outstanding client services and teamwork skills earned her Edelman’s distinguished Vision, Mission and Values (VMV) award for Entrepreneurial Spirit in July, 2000.
Prior to joining Edelman, Martin was a marketing communications specialist with Applied Biosystems (formerly PE Biosystems), a world leader in the development of instruments, reagents and software used in basic life science research, pharmaceutical R&D, diagnostics, forensics and food testing. At Applied Biosystems, she was responsible for coordinating North America field events, including trade shows, user forums and special events. Before Applied Biosystems, Martin was the marketing manager for U.S. Space Camp® and Aviation Challenge® California. She was responsible for the development and execution of an integrated marketing communications plan for these two non-profit space and aviation exploration camps. Martin also managed corporate special events for NASA, Merck, AT&T and Sun Microsystems, and created Out to Launch, a showcase for corporate meeting and event planners.
Martin received her Bachelor of Science degree in Journalism with an emphasis in Public Relations from Bowling Green State University. She was one of two graduating students to receive the Outstanding Public Relations Student Award, and the President’s Award for Distinguished Service.
Angie Hatfield, Media Relations/Strategy/Writing PRAGMATIC
Angie Hatfield is a communications strategist with 25 years of experience in high tech public relations and is a former Director of Communications, Technology & Manufacturing with Motorola. With expertise in semiconductor, software and enterprise technologies, Hatfield has launched several startups and has a track record of working with major corporations. Her expertise includes media and analyst relations, PR program planning, messaging and branding, issues management, employee communications, global product announcements, trade show support and event planning.
Hatfield’s experience in the semiconductor industry has been focused on promoting products and technologies for the automotive, consumer, networking/computing and wireless markets, as well as research and manufacturing. She has successfully pitched stories and announcements to networking/enterprise publications on topics including energy-efficient power supplies for servers in data centers; an emerging memory technology aimed at storage applications; data management and network consolidation solutions; Microsoft Windows solutions; and virtualization and cloud computing offerings.
Hatfield previously worked in corporate communications at Motorola’s Semiconductor Products Sector (now Freescale Semiconductor) in Phoenix, Ariz., for 17 years. Throughout her career, she has built relationships with trade media and industry analysts in the high tech world, as well as with business and online media. She has secured global coverage with tier-one media such as Business Week, EE Times, EDN, eWeek, Forbes, San Jose Mercury News, Venture Beat and The Wall Street Journal.
More recently, Hatfield has consulted for such companies as Alaska Airlines, CCIntegration, ColdWatt, Everspin Technologies, Freescale Semiconductor, Intelligent Effects, Marvell, Microsoft, Nethra Imaging and Next I/O. She believes in the continued power of delivering strong traditional PR skills, as well as the ability to integrate social media into the marketing mix.
In addition to StrategicCom, Hatfield worked for a small PR agency in the Bay area early in her career and she has consulted with Waggener Edstrom Worldwide. She holds a Bachelor of Arts degree in Journalism with a Public Relations emphasis from the University of Oregon (another DUCK?).
Heather Atherton, Strategic Campaigns/Media Relations METICULOUS
Heather Atherton is a communications strategist and outreach specialist. With more than 18 years of experience, she has worked with national and international businesses in both B2B and B2C. Specializing in corporate as well as product PR, Atherton helps businesses rise to the next level among their most important influencer groups.
Atherton has worked for various industries with one consistent focus, gaining media and analyst interest in her clients. In addition to Strategic Communications, Atherton spent a good part of her agency career at Ketchum Worldwide Public Relations where she secured media coverage, booked media and analyst events and arranged tours. She has worked with clients including: Intel, Sun Microsystems, Nvidia, and Unify (now Daegis). Over her career she’s covered the gamut from semiconductors to DVR technology, handheld technology to consumer electronics and mobile apps.
Atherton received a Bachelor of Arts degree in Communications from California State University, Sacramento with an emphasis in Public Relations. She was the recipient of a PRSA Silver Anvil award while with Ketchum.
Jody Privette-Young, Media Relations Supreme VIVACIOUS
Jody Privette Young brings to the team more than 25 years of technology public relations and corporate communications experience. She has developed a unique expertise blending traditional public relations theory with leading-edge media communications techniques that have propelled her client list of more than 50 public and privately held corporations –from Fortune 500 to technology startups — into the media spotlight as market leaders.
Sample companies with whom Privette Young has worked of late include Korus Wireless Speaker System, SanDisk, Sugar Sync, Henge Docks, News Republic and AppyGeek. She has also conducted partner PR programs of late with HTC, Samsung, Intel Capital, Core Brands and its parent Nortek, Inc., Google and others. For SanDisk, she provided strategic communications on a range of products. A prime example is the SanDisk SSD (solid-state drives) suite. For SanDisk SSDs, Privette Young was responsible for an array of industry awards won; SSD executive speaking spots at such leading conferences as CES, Mobile World Congress and Storage Visions; and extensive press coverage including product reviews of both the SSDs and the array of branded notebooks, laptops and mobile devices into which the SSDs were placed. Privette Young also has a strong background in strategic public relations services for Android, Apple and Windows mobile phone apps, VoIP, microprocessors, video compression technology, enterprise storage, consumer electronics, interactive television technology and for a variety of hardware and software companies.
Privette Young’s efforts consistently yield extensive broadcast, business and trade media coverage in outlets ranging from CNN, Wall Street Journal, Wired, Huffington Post, the New York Times, San Jose Mercury News, Fox Business News USA Today, San Francisco Chronicle, Telephony, TWICE, Business 2.0, Computerworld, eWeek, Mashable, The Verge, TechCrunch, Engadget, Internet Telephony, Banking Technology, Electronic Design and EDN, just to name few. In addition to national exposure, she has coordinated press efforts with International PR teams resulting in global editorial coverage in publications in the United Kingdom, Germany, Puerto Rico, Mexico, India, Japan and China for multinational product launches.