Measuring Results

As part of StrategicCom’s integrated approach to PR planning, we offer a unique, copyrighted measurement program that provides qualitative and quantitative feedback on the overall success of your PR investment.  Through the years and with many clients, we have tailored our PR programs to measure what is important to your organization, and keep our recommended initiatives focused on measurable results. While you can’t always directly measure PR, there are ways to monitor its usefulness to overall company planning, direction and re-direction.

Quantifiable vs. Qualifiable

Measurement programs take into account more than just media clips and circulations counts. Detailed PR plans will be developed, with sections on measurable objectives that will be measured quarterly against stated goals. Both quantifiable and qualifiable results will be analyzed to provide management with insightful feedback. We tailor tangible, and intangible, measurable for a PR plan and measurement unique to you and your company.  Contact us and we’ll show you examples.

Sample Of Publications We Work With: