Measuring Results
As part of StrategicCom’s integrated approach to PR planning, we offer a unique, copyrighted measurement program that provides qualitative and quantitative feedback on the overall success of your PR investment. Through the years and with many clients, we have tailored our PR programs to measure what is important to your organization, and keep our recommended initiatives focused on measurable results. While you can’t always directly measure PR, there are ways to monitor its usefulness to overall company planning, direction and re-direction.
