Why Invest in PR?
     The Team


Measuring Results
Copyrighted measuring programs have been developed by and differentiate Strategic Communications, Inc. Over the years and many clients, we have tailored programs to measure what is important to your firm and keep the program focused on measurable results. While you can't always directly measure PR, there are ways to make it useful to overall company planning and direction.
Quantifiable vs. Qualifiable
Measurement programs take into account more than clips and circulations counts. Detailed PR plans will be developed, with sections on measurable objectives that will be measured quarterly against stated goals. Both quantifiable and qualifiable results will be analyzed to provide management with insightful feedback.

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